Law-firm SEO audit built for the local map pack and the AI surface.
Most law firm SEO audits stop at meta descriptions and Google Business Profile. SEOGrade adds the four 2026-specific categories — AI Citability, GEO, pSEO, and full Local — that decide whether ChatGPT recommends you and whether you appear in the local 3-pack for high-intent queries.
Audit Your Firm's Site FreeLegal queries are YMYL. The bar for ranking is higher.
Google classifies legal content as YMYL — Your Money or Your Life — which means the quality bar for ranking is significantly higher than for most categories. Author credentials, named attorney bios, real reviews, and complete LocalBusiness schema all matter more here than they do for retail or SaaS.
When potential clients search "personal injury lawyer near me" or ask ChatGPT "what's the best estate planning attorney in [city]," the firms that win are the ones with the cleanest authority signals — not the ones with the longest content.
A clean audit names every credibility gap and tells you the exact fix.
Audit your local map-pack readiness.
We score your Google Business Profile completeness, NAP consistency across 15 legal directories (Avvo, Justia, FindLaw, Lawyer.com, etc.), local keyword opportunity, and review velocity. The Local Conquest report ships exact response templates for review collection.
Score E-E-A-T on every attorney bio and practice-area page.
Person schema with bar admissions, named bylines linked to attorney bio pages, credentials, AVVO ratings cited inline. We flag every page where E-E-A-T signals are weak and prescribe the exact additions.
Find practice-area pages competing with each other.
Common law-firm SEO bug: multiple thin practice-area pages targeting overlapping queries (e.g., separate pages for 'car accident lawyer' and 'auto accident attorney'). We map your overlap and recommend consolidation or differentiation.
What it costs. What you can charge.
| Tier | Cost | Use Case |
|---|---|---|
| Free Audit | $0 | 9-category overview + Local SEO score + top 3 issues |
| The Blueprint ($149) | $149 | Every finding + 15 keyword opportunities + 5 competitors + 90-day plan |
| The Local Conquest ($99) | $99 | Dedicated Local SEO deep dive — GBP, NAP, 25 local keywords, review strategy |
| The Complete Audit ($997) | $997 | Everything + GEO + pSEO + Local deep dives + 30-min strategy call + 3 re-audits |
For most single-location firms, The Blueprint + The Local Conquest ($248 total) covers the highest-leverage surface. Multi-location firms benefit most from The Complete Audit's deeper Local dive plus the strategy call.
Frequently asked questions.
Does SEOGrade cover Local SEO for law firms?
Yes — Local SEO is one of our 9 categories, and the Complete Audit includes a deep Local dive: Google Business Profile audit, NAP consistency check across 15 directories, 25 local keywords, review strategy, and LocalBusiness schema. Critical for law firm visibility in map-pack results.
What about practice-area landing pages?
Each practice area should have its own landing page (personal injury, family law, estate planning, etc.). The Full Blueprint scans up to 50 pages and flags thin or duplicate practice-area content, missing schema, and on-page optimization gaps per page.
Does it audit attorney bio pages for E-E-A-T?
Yes. Google's quality systems heavily weight authorial credibility for legal content (a YMYL — Your Money Your Life — category). We check for Person schema, named bios, credentials, and bar association affiliations.
Is the audit suitable for multi-location firms?
Each location should be audited at its own URL (firm.com/locations/houston). Multi-location firms typically run an audit per location plus one for the corporate parent. The Complete Audit's local deep dive covers GBP optimization per location.
What's the guarantee?
The 10-Point Promise: implement every fix in your report. If your score doesn't improve by at least 10 points within 60 days, we re-diagnose free.
Audit your firm — free in 60 seconds.
9 categories including Local SEO. Then decide if you want the deep report.
Audit your firm — free in 60 seconds.