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Frequently Asked Questions
What's the actual difference between the four tiers?
The Free Audit gives you the overall grade, a 9-category breakdown, and the three highest-severity issues — enough to know whether you need to act. The Blueprint ($149) unlocks every finding with a CMS-specific fix written in plain English, plus 15 keyword opportunities and a 90-day action plan. The Full Blueprint ($349) adds copy-paste code, dev hour estimates, ticket templates, and a branded PDF. The Complete Audit ($997) layers in deep GEO, pSEO, and Local SEO audits, a 30-minute strategy call, three re-audits over 90 days, and 30-day priority email support.
What if the quiz recommends a tier above my budget?
Drop down one tier — the next tier always covers the most important findings of the one above it. The Blueprint at $149 is the minimum tier that gives you every finding and every fix; The Full Blueprint adds production-ready code and assets; The Complete Audit adds the deep-dive specialist reports. If you're below $149, the Free Audit is genuinely useful: you'll know the top three things broken and can decide whether to come back for the full report.
Can I upgrade later if I start with a smaller tier?
Yes. Email [email protected] with your original order number and we'll credit what you've already paid against the upgrade. So buying The Blueprint ($149) and upgrading to The Full Blueprint ($349) costs $200, not $498. The same applies upgrading from The Full Blueprint to The Complete Audit. The credit is good for 90 days from the original purchase.
What if my situation changes — different site, different goals?
Each report is tied to one URL and one snapshot in time. If you want to audit a different site, that's a separate report. If your same site has changed materially (relaunch, migration, big content overhaul), the Complete Audit's three included re-audits over 90 days are designed for exactly that. For incremental changes you can always run the Free Audit again to track score movement.
Do paid reports include any kind of money-back guarantee?
Yes — the 10-Point Promise. Implement every fix in your report, and if your overall SEO score doesn't improve by at least 10 points within 60 days, we re-diagnose your site for free and schedule a 30-minute strategy call to figure out what blocked the gain. The Complete Audit guarantee is stronger: if traffic doesn't increase within 90 days of implementing the fixes, you get a full re-audit and a second strategy call free of charge.