Real estate SEO that wins the local search and the neighborhood scroll.
Real estate is the SEO category with the most pSEO opportunity (every neighborhood + property type + price range is a landing page) and the most Local SEO surface (every agent, office, service area). SEOGrade audits both — plus the AI Citability that decides whether ChatGPT recommends you when buyers ask.
Audit Your Site FreeMost real estate sites scratch the SEO surface.
Most real estate sites have a homepage, a few neighborhood pages, an agent directory, and an IDX-powered listing search. That's enough to be present — not enough to win.
The win comes from the second layer: Person schema on every agent bio so Google's Knowledge Graph treats your team as identifiable entities. LocalBusiness schema with service area and hours. Neighborhood pages as a true pSEO pattern (not 5 hand-written ones, but 50+ scaled with structured data). Review velocity for both the brokerage and individual agents.
A clean audit names every gap and prescribes the exact fix.
Score your neighborhood pSEO surface.
Most real estate sites have 3-10 neighborhood pages. The pSEO opportunity is 50-200, scaled from a template + MLS data + zoning info. We score your existing pages and recommend the next pattern to ship.
Audit Local SEO across every office and agent.
Multi-location brokerages need LocalBusiness schema per office. Solo agents need Person + ProfessionalService schema. We catch missing entries and prescribe the exact JSON-LD per page type.
Catch IDX duplicate-content traps.
MLS feeds push identical listing data to every brokerage in the area. Without canonical management or noindex on listing detail pages, you're competing for the same listings as 50 other sites in your market.
What it costs. What you can charge.
| Tier | Cost | Use Case |
|---|---|---|
| Free Audit | $0 | 9-category overview + Local SEO score + top 3 issues |
| The Blueprint ($149) | $149 | Every finding + 15 keyword opportunities + 5 competitors + 90-day plan |
| The Local Conquest ($99) + The pSEO Campaign ($149) | $248 | Local + pSEO standalone deep dives — best value combo for real estate |
| The Complete Audit ($997) | $997 | Everything + GEO + pSEO + Local deep dives + 30-min strategy call |
For real estate, The Local Conquest + The pSEO Campaign ($248) is the highest-leverage starting point — it covers the two surfaces that drive the most measurable traffic in this category.
Frequently asked questions.
Does SEOGrade audit IDX-powered listing pages?
Yes — IDX listings audit the same way as static pages. We flag duplicate-content risks (identical listings from MLS feeds), missing structured data on listing pages, and slow LCP from large hero photos. Paid reports include IDX-specific fix recommendations.
Will it cover both buyer and seller landing pages?
Yes. Common real estate sites have separate funnels for buyers (neighborhood pages, listing search) and sellers (home valuation, comparable sales). The Full Blueprint scans up to 50 pages including a representative sample of both flows.
Does it score Local SEO for individual agent pages?
Yes. Each agent should have a Person schema on their bio page, the team page should have multiple Person entries, and the company should have LocalBusiness schema with hours and service area. We validate all three.
What about neighborhood pages and city-level pSEO?
Neighborhood pages are a perfect pSEO pattern for real estate. We score your existing neighborhood-page surface and recommend the next set to ship — usually city + neighborhood + property-type combinations.
What's the guarantee?
The 10-Point Promise: implement every fix in your report. If your score doesn't improve by at least 10 points within 60 days, we re-diagnose free.
Audit your real estate site — free in 60 seconds.
Local + pSEO + Citability all scored. No signup.
Audit your real estate site — free in 60 seconds.