Magento (Adobe Commerce) SEO Audit — Find Your Hidden Issues
Magento-tuned audit catches the platform-specific defaults that hurt Adobe Commerce stores.
Magento and Adobe Commerce are powerful but have so much SEO surface that issues hide in obscure config screens. Layered navigation creates URL parameter explosions, default product structured data is incomplete, and the platform's URL rewrite system can produce silent duplicate content. SEOGrade reads your live Magento store and tells you exactly which admin screens to fix.
Common SEO issues on Magento sites
Layered navigation parameters creating crawl traps
Filter URLs (?price=10-100&color=red) are crawlable by default. Magento can generate millions of unique URL combinations from a few hundred products.
Default Product schema missing brand, sku, aggregateRating
Magento's structured-data.phtml emits basic Product JSON-LD but skips many fields Google now requires for Merchant Listing rich results.
URL rewrites leaving old URLs accessible without redirects
When you rename a category or product, Magento creates a rewrite — but the old URL often stays accessible without a 301, creating duplicate content.
Page weight from un-merged JS/CSS
If 'Merge JavaScript Files' and 'Merge CSS Files' aren't enabled (Stores → Configuration → Advanced → Developer), each module ships its own files separately, ballooning page weight.
Out-of-stock products indexed and ranking
Magento's default behavior leaves out-of-stock products in the index. Buyers click through, see 'Out of Stock,' and bounce. CTR and conversion drop.
How to fix them
Block or canonicalize layered navigation URLs
Stores → Configuration → Catalog → SEO → Use Canonical Link Meta Tag for Categories: Yes. Add robots.txt Disallow rules for ?price=, ?color= params, or use rel=nofollow on filter links.
Patch Product structured data via theme override
Override structured-data.phtml in your theme to include brand, sku, aggregateRating, review, mpn, and gtin fields. We provide the exact PHTML snippet.
Audit URL rewrites and add 301s
Marketing → SEO & Search → URL Rewrites. Filter for entity types where the old URL is still 200-OK. Convert to 301 redirects pointing at the new URL.
Enable JS/CSS merging and minification
Stores → Configuration → Advanced → Developer → JavaScript Settings: Merge: Yes, Minify: Yes. Same for CSS Settings. Flush cache after.
Set out-of-stock products to noindex
Add a custom XML layout that injects <meta name='robots' content='noindex,follow'> on product pages where stock_status = 0. We provide the exact layout XML.
Audit your Magento site free in 60 seconds
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