Same price (free). Twice the depth. Actual fixes.
HubSpot's Website Grader has been around for years. It's a good entry point: enter a URL, get a score. But it checks 4 categories with surface-level analysis and gives the same generic tips to everyone. SEOGrade.ai checks 9 categories using real technical data (Core Web Vitals, actual schema, robots.txt), detects your CMS, and tells you exactly what to fix in your specific admin panel.
The Honest Comparison
SEOGrade.ai vs. HubSpot Website Grader — feature by feature.
| Feature | SEOGrade.ai | HubSpot Website Grader |
|---|---|---|
| Crawlability | ✓ Sitemaps, robots.txt parsing, HTTPS, canonicals | ✓ Basic check |
| Technical SEO | ✓ Real Core Web Vitals, schema validation, mobile | ✓ Performance + mobile |
| On-Page SEO | ✓ Actual title tags, meta descriptions, H1s, alt text | ✓ Basic meta tags |
| Content & E-E-A-T | ✓ Depth, expertise, freshness, author signals | ✗ Not checked |
| Authority | ✓ Brand mentions, referring domains, press coverage | ✗ Not checked |
| AI Citability | ✓ Visibility in ChatGPT, Claude, Perplexity | ✗ Not checked |
| GEO | ✓ AI answer citations, entity presence | ✗ Not checked |
| pSEO | ✓ Template opportunities at scale | ✗ Not checked |
| Local SEO | ✓ Map pack, GBP, citations, reviews | ✗ Not checked |
| Fix instructions | CMS-specific with code snippets | Generic tips — same for every site |
| Price | Free (paid reports from $149) | Free (HubSpot CRM upsell) |
Choose HubSpot Website Grader if…
- You want a quick, surface-level score to share in a meeting.
- You're already in the HubSpot ecosystem and want a fast check.
- You don't need fix instructions — just a general sense of where you stand.
- You're comparing tools and want a second opinion on performance metrics.
Choose SEOGrade.ai if…
- You want to know exactly what's broken and how to fix it in your specific CMS.
- You care about AI Citability, GEO, pSEO, and Local SEO — not just performance and mobile.
- You want real technical data, not estimates.
- You need a report your developer can actually act on.
- You want a diagnosis, not a score.
The difference in output
HubSpot tells you: "Your page is missing meta descriptions." SEOGrade tells you: "Your homepage, /about, and /services are missing meta descriptions. Here are the exact descriptions to add. On WordPress: go to Yoast SEO → Edit snippet → paste these. On Shopify: go to Online Store → Pages → Edit website SEO."
Same problem. One generic tip. One specific fix plan.
HubSpot's Website Grader exists to capture leads for their CRM platform, which starts at $800/month for Marketing Hub Professional. The grader is the top of their funnel, not a serious diagnostic tool. That's why it stays shallow — the goal is to make you feel like you need help, then sell you HubSpot.
SEOGrade's grader is the product. Our business model is selling you the fixes, not a $10,000/year marketing platform you don't need.
Pricing Comparison
| Feature | HubSpot Website Grader | SEOGrade.ai |
|---|---|---|
| Free audit | Yes (4 categories) | Yes (9 categories) |
| Paid tier | No paid audit tier (upsells CRM) | $149 / $349 / $997 (one-time) |
| Categories | Performance, SEO, Mobile, Security | Crawlability, Technical, On-Page, Content, Authority, AI Citability, GEO, pSEO, Local |
| CMS detection | No | Yes — fixes coded for your platform |
| AI Citability | No | Yes |
| Core Web Vitals | Estimated metrics | Real Google PageSpeed API data |
| Fix instructions | Generic tips | Specific, CMS-aware, copy-paste ready |
| Goal | Lead gen for HubSpot CRM | Diagnose and fix your site |
Both free audits take 60 seconds. The difference is what you get back. HubSpot gives you a score and four categories of generic tips. SEOGrade gives you a score, nine categories with real data, and — on paid tiers starting at $149 — the exact code and instructions to fix every issue.
If you're already a HubSpot customer, run both. Use HubSpot's grader for a quick pulse check, and SEOGrade for the actual diagnosis.
Next steps: Both are free. We're more technical. Try SEOGrade, then upgrade for AI-written fixes: The Blueprint ($149). Other comparisons: Ahrefs · SEMrush.
Frequently Asked Questions
Is SEOGrade really free like HubSpot?
Will SEOGrade try to sell me a CRM?
Does SEOGrade check real technical data?
Can I use SEOGrade if I'm already on HubSpot CMS?
What's the guarantee?
Grade Your Site Free — 9 Categories, 60 Seconds
No signup, no credit card. See what HubSpot's grader doesn't show you.